It’s not a good idea to be cheap when growing your business.

Some people will tell you to add incentives to get new business, like paying a client to refer you to another client.

But in the literature today, this advice seems counterproductive as it ‘cheapens’ the value of your product.

Its better that your client is so impressed with your work and who you are, that they refer you to others.

This is the hardest thing which I often fail miserably at, but it is probably one of the all important pre-requisites for long term success.

What do you think?